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The color line and the assembly line : managing race in the Ford empire in SearchWorks catalog

Sep 07, Joe O'Connor rated it really liked it. Excellent; story of how Bill Ford took over the reins of Ford Motor and turned around the company. BeyondDL rated it liked it Apr 26, Joe rated it liked it Jan 05, Truong An rated it really liked it Feb 01, Sam Motes rated it liked it Apr 07, James Strock rated it it was amazing Apr 23, MR rated it liked it May 24, Inti Willka rated it it was amazing Dec 03, Collan rated it really liked it Apr 29, Michael W.

Backus rated it it was amazing Apr 14, Beth rated it really liked it Mar 27, Panchami rated it it was amazing Jan 03, Eric rated it liked it Feb 07, Rick Schultz marked it as to-read Jan 21, Tantaimba added it Nov 19, Sophie marked it as to-read Jul 31, Kathy added it Apr 28, Ned marked it as to-read Aug 19, Mike marked it as to-read Aug 19, Isaiah Mouw marked it as to-read Dec 28, Joe Vitale marked it as to-read Jun 23, Alex added it Jul 13, Selected type: Hardcover. Added to Your Shopping Cart.

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This is a dummy description. An inside look at the company that defined American industry and the man who runs it Ford Tough is the contemporary story of a company fighting to position itself in a new era of business, with the founder's visionary great-grandson as the leader of the new Ford Motor Company.

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Bill Ford Jr. A self-professed environmentalist and by all accounts a "nice guy," he might not seem the most obvious choice for a hard-nosed corporate leader. But his vision of the company's future, his genuine care for his employees, his well-timed toughness, and his obvious concern for the long-term well-being of Ford Motor Company have proven to be essential characteristics for the leader of America's most famous brand.


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Regardless of the changes in the nation, the corporation has remained strongly rooted in its original ideals and mission statement, altering its business only as was needed to continue to serve its customers. Endurance: Winning Life's Majors, the Phil Mickelson Way looks at a different kind of persistence and adherence to quality, addressing the drive, stamina, and work required to reach the pinnacle of the golf world and maintain a love of the game at the same time.

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Magee offers both fans and casual readers a clear look at Mickelson's career, his perseverance, and the family and friends who support his efforts on the course and off. In addition, he includes interesting tidbits, such as the fact that Mickelson took a class in music appreciation and found that the musical rhythms translated over to the beat and pacing of the swing of a golf club.

Steven Silkunas pointed out in Library Journal that Mickelson still has many years left to his career, while concluding: "This book is well done. MoonPie: Biography of an Out-of-this-world Snack gives Magee the opportunity to show off his sense of humor. Going back in time, he traces the history of the MoonPie, a graham cracker and marshmallow sandwich coated with chocolate that was the favorite snack for several generations of children and their parents.

The treat originated in at a bakery in Chattanooga, Tennessee, and early on was eaten by coal miners working in the region. Magee collected personal memories from a range of people, all of whom thought fondly of the MoonPies they enjoyed in their youth.

How Alan Mulally Saved Ford

He also relates the struggle of the company that produced the treat, a family-owned business that survived through hard economic times, often on the strength of sales of this popular snack. Library Journal critic Lisa A. Ennis affirmed that "Magee's work is an important addition to the study of food in the American memory and is also fun and informative.


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  • Magee examines what makes the company tick and how it has managed to produce a superior product that sells reliably, regardless of the innovations produced by the competition. He looks at the cars, the management structure, and the principles that were set down by the company's founder. While a contributor to Publishers Weekly felt that "his overwhelming praise for Toyota's methods reads suspiciously like hagiography," Booklist reviewer David Siegfried insisted that "Magee provides an excellent view of a shining business model.

    Maybe THE most. I had friends who were writers and I was a onetime newspaper editor and columnist, so writing for a living seemed attainable.